Update January 13 2019
I purchased the 36″ version of this modifier based on my experience with the 25″ model. I’m not sure if manufacturing has changed, but the 36″ model’s snaps which hold the inner diffusion panel are of less quality than my 25″ model. They are EXTREMELY difficult to remove once they are snapped into place on the modifier. So much so that removing them is very difficult and one of them pulled the mating snap off of the modifiers. I now use a binder clip to hold that part of the diffusion panel in place.
Be aware that the modifiers may be of a different manufacturing level when purchasing these.
Original Post November 26 2018
I was recently asked by a client to create a portrait of one of their executives that will appear in a magazine article. They let me know only one day before my flight. This was a surprise since my trip was originally scheduled to fly up for a production shoot. This meant I had no plans to haul any strobes or modifiers up on my airline trip. So in order to keep my luggage small I opted to take my Glow EZ Lock Octa Small Quick Softbox for Speedlite (25″) along with my Flashpoint eVOLV 200 Round Flash Head as my lighting gear.
I really like how small the EZ Octa folds down. It fit so well into my suitcase and hardly took any space at all. Because the modifier is relatively small, I knew I would have to place the light close to the talent. I rarely use modifiers smaller than 39″ as my key lights, but in this case opted to use the 25″ due to packing space. I used the metal disk in its concave placement along with the outer diffusion panel. Although the Adorama ad shows that the modifier comes with a grid, mine did not…..
So here are some of the shots:
My assessment of the modifier is it’s ‘good.’ The light quality is good for a modifier this small. Its pack ability is excellent and I will continue to use it as a rim or hair light. Or when I need to pack very small as a key light as well.
Update December 6 2018
I found out that Luna had tshirts for sale so I wanted to order one. In the order I asked that Ashley, Cathy and Andrea sign my shirt. Well today I got my shirt and am proud to say all three wonderful women signed my shirt! Life is good! Thank you ladies!
Update September 23 2018
I realized that I had not posted the portraits I created of Cathy and Andrea who like Ashley are the lifeblood of making things happen at Luna. Sure Eric is the Crazy Professor, but these two help put the rubber to the road. EVERY single company or start up I’ve worked with and for has people like these. Often overlooked and under appreciated, their contribution to this emerging company is undeniable. Rock on ladies, you are more appreciated than can ever be expressed! Next time I visit, dinner and drinks are on me.
UPDATE August 11 2018
I wasn’t always a commercial photographer. Prior to this wonderful life I was a ‘suit’ a corporate guy in several different industries. Energy, broking, retail, software and entertainment were the majority of my career areas. Yes unlike most I switched industries rather than just positions because I became bored…LOL. But what was common to all of those industries for me was the marketing and PR portions. Every company from the Fortune 100 one I worked for to the smaller ones spent loads of funds on marketing. My positions included being a loading dock forklift driver to the COO of a Fortune 100 company.
So I’m always suspicious of marketing hype. I know firsthand its purpose, to bring in more revenue through increased sales or new customers; or both! So when I read that Eric from Luna Cycle was touting taking care of early adopters who would buy the Sur Ron, I thought to myself “OK another marketing ploy, but good for him.”
I was happily proved so WRONG about Eric’s early adopter promise. He recently released a limited supply of X Controllers for the Sur Ron which was reviewed by Matt Richards. The controller offers many benefits like regenerative braking and charging, increased performance, etc. I respect Matt much like I respect John Holmes (no not THAT one!) and Jackson who have all produced Sur Ron videos. I’ve stated elsewhere on this blog that Jackson’s video of the teardown of the Sur Ron is what pushed me over the edge to get out my credit card and buy a Sur Ron.
Most people who follow my photography blog know that I am an early adopter for lighting gear. NEVER has a company such as Godox supported us early adopters like Eric. All of my lighting gear is produced by Godox and I switched from a US based company I was loyal to for years. As a matter of fact, early adopters are seldom rewarded like Luna Cycle has done:
“Luna will also be announcing some exciting new upgrades which will only be available to people who buys their from us.” TRUE
“Luna customers who bought their Sur-Ron from us can trade in their old controllers for a $220 store credit. After you receive your new sine wave controller simply send your old one back to us and you will receive the credit.” TRUE
What I have experienced with Luna Cycle is that Eric is TRULY supporting the EV segment of this community. Not just with cute marketing slogans and bullshit, but with action. Sure like any new and growing company, especially in an emerging industry there are the same issues all growing companies experience. Supply chain issues, CS issues, employee issues, etc. I’m irritated by what I view as ‘entitlement attitudes’ by some, meaning trying to take a remarkable offer like an actual cash credit for turning in an old controller into ‘hey just take that 220.00 off of the 490.00 price right now’ kind of bullshit. How in the world does anyone expect any company to make a profit off of an already discounted product? Oh perhaps they’ve never owned their own business or been responsible for a company P&L, yeah that must be it. I hear the same shit from photographers when a company makes an incredible advancement in a product. “Oh I’d buy it if you had just made it microwave my gluten free food and also built a washing machine into the strobe that it would do and fold my laundry like my mommy. And have the whole thing weigh less than a pound. I don’t see why you couldn’t do that!”
My bottom line; I will continue to support Luna for as long as I see their business practices and incredible foresight into products elevate the EV industry. And support the honor in which they treat their customers. Why? Because I have never seen or experienced their type of ‘Marketing.’ Amen
I try to complete a personal project twice a year to stay sharp and exercise my creativity. I say ‘try’ because often my plans don’t happen due to client work. And as a small business if I don’t work, well I don’t eat so some year’s personal photo projects take a back seat to food. In the past I’ve focused on dance, as you can view on my Conceptual photo page. Tango and ballet have been my focus simply because I love the athleticism and art of dance. I have two long term projects which are currently in their fourth year; “Our Perceptions, Ourselves” and “A Book by Its Cover” which are yet to be released.
In each of these cases I have known the individuals well prior to the shoot, have interacted with them on a regular basis and have befriended each of them. And the photographic elements created illustrate beauty in what I classify as its common form. But for this particular project I wanted to step outside of my own comfort zone and focus the project on people I don’t really know at all. And to capture beauty in a way that some may view as ‘nontraditional’ yet I view as gorgeous in a very different way. Two elements from which I will never vary for personal projects are; my love of visual storytelling and my passion for the subject matter.
Yet unlike my previous projects where I have a passion for the subject matter the talent performs (dance), in this case the subject matter is something I’ve done, riding/racing motorized two wheel vehicles. A huge difference….no one should ever see me dance!
I was drawn to Luna Cycle because I was intrigued with a product they import called the Sur Ron Light Bee which is an electric dirt bike manufactured in China. Luna is the exclusive USA distributor for the Sur Ron. I ended up buying one primarily due to Jackson’s video review of the Sur Ron’s build quality on Luna’s site. I then began to roam through Eric’s site to see more about the company and his products. I became intrigued about Luna Cycle more than the Sur Ron.
I’ve had the privilege to get to know some of the people who I view as geniuses in their fields; Paul C Buff of PCB and Steve Jobs when he worked for NeXT after being canned from Apple. What struck me about Eric from his YouTube videos is he seemed to possess the same drive, passion and determination of those men. And just like those two, he seemed to be a bit odd, out of the norm, the kind of mind and personality it takes to move an industry out from what has always been accepted as what’s ‘right.’
So I wrote an email to Eric giving him my pitch for an editorial photo shoot on the dates I had available and waited…nada. So the day before the final first day of my availability I wrote to him once again. I stated that since I had not heard back from him and airline fares are terrible booking the day before I was not going to make the trip and proposed that we could do it another time if he was interested.
In a very short time thereafter he wrote back to me and apologized for not responding sooner. He offered to cover my flight and lodging costs if I could still make it down to his El Segundo location for the shoot. So I booked my flights for the very next day and off I went on this adventure.
Upon arriving at the Luna Cycle location I recognized the area based on the YouTube videos where the staff and Eric demonstrate the speed of the Sur Ron against other much larger gas bikes. I rang the Nest Video Doorbell and waited….nothing. Yet as soon as I started to walk away I heard the door open and there was Eric. Just as he looks on video, crazy hair, intense eyes and those famous pajama pants, the kind my own kids harangue me about if I leave the house wearing them. After explaining that I really had to pee (I was actually going to search for a place around the outside of his building where I could piss) he offered me a cup of coffee from his way above my pay grade expresso machine. And that’s where the fun started….
As I began to look around the one of two warehouse/factories he operates I was simply blown away at the scale of the building in which we were standing. I really had no concept of what it takes to build or assemble ebikes so it was all new to me. In the middle of what I will call his ebike building is a large sectional couch which Ashley (his business and life partner) told me is where ‘Eric and I hang out’ along with a product photo ‘studio’ where an ebike was placed among some constant lights and a backdrop screen Eric built.
Eric explained to me that his first career was as a chess teacher and that he himself is a Chess Master. He went over his philosophy that ‘talent’ is not what he considers to be the key element in creating exceptional people, but rather hard work separates the wheat from the chaff. I agree with his theory since I’ve known a ton of ‘talented’ people who, because of a lack of effort let their skills go to waste. It was then I realized that just like my experience talking with Paul or Steve, Eric is EASILY distracted. Think “SQUIRREL!” and you’ll get the picture. Although I don’t classify him in the same category as these men, my friend David who is the Principal Horn for the Berlin Philharmonic is also easily distracted. We just call David Squirrel! LOL. I just think it’s the nature of the beast for people of this caliber, or so it seems to me. One of the staff members came over to ask Eric a question and I took that opportunity to fade away to meet other members of his team.
The first man I spoke with was Kyle, another person I recognized from the Luna YouTube videos. I was struck by how tall he is, well over six feet. I say this because as I saw both he and Jackson (who I met later but only briefly) sitting on the Sur Rons and it didn’t appear as tiny as it actually is in real life….odd. He’s responsible for quite a bit of the ebike assembly and testing of the Luna Cycle line. Prior to working at Luna he worked for Specialized and some other bike makers in the Bay Area. One hell of a nice guy who’s also very intelligent, he was a joy to speak with and get to know.
Then there is the logistics area where bikes/parts are prepared for shipment. It was one of my favorite places to shoot while I was there. I was so happy to use my SaberStrip v2.0 for these shots. If it weren’t for that modifier combined with the AD200 it would have been a real bitch to light!
Venturing across the parking lot to Luna’s other building felt I was going into a whole different world. This is where the actual manufacturing of the batteries and other hardware is conducted. The piece of equipment I was completely enchanted by is their laser cutter. It is massive and occupied a room just by itself and rightfully so. While I was there Eric and his team were cutting ½ inch stainless steel as if it were warm butter cut by a hot knife. This is where I had the opportunity to roam around and find little gems of discarded or in process parts I lit with the AD200 with the Fresnel head attached. And for me this is where the true beauty of a factory lives. “Seeing” through light is wonderful. Even more so that it is in and around epic light….a laser!
The battery room
One of the interesting parts of this trip was discovering that Eric and Ashley share a very similar life path as I do with my partner Tracy. We both work in the very same industry, work together and live together. I don’t know many other (none actually) couples who can share time 24/7 without a homicide occuring! Oh sure just like me and T, Eric and Ash have ‘their moments.’ It just would not be natural to not, now would it? I consider them the Ying to my Yang. An older white guy with a young Asian gal versus and older Asian guy with a young white gal! Hahahahahaha!!!!!
And finally it would not be a Mark project without portraits.
What I discovered during this project is Eric has created a segment in the ebike market that has the potential to turn the market upside-down. Because of Eric’s innovation and ability to execute ideas into actionable forward thinking products he may become the leader in the market. I simply say ‘may’ because there are many other factors which come into play, as Steve or Paul can attest. Unlike Apple and their widely accepted consumer products, the ebike market is not a segment every person will want to join, it is a more specific market like Paul’s lighting segment. But just as Steve created the iPhone and Paul the monolight, Eric has the capability to create a never before seen ‘thing’ in the ebike market that we could not imagine, but afterward cannot imagine living without. Sounds familiar eh?
But in my mind the raw elements are there, an innovative mind, irreverence for the ‘norm’ and a work ethic like most can only imagine. I wish Luna the best and feel lucky to have been given a glimpse into his world.
I get quite a few questions about light. Specifically questions about strobe brands, what I feel is the best modifier, focusing rods, octabanks, blah blah blah. I get it; I want to know about things like that as well. But on a recent trip to a client’s location I was asked to photograph a group of 2800 high school students as they attended the 5th Avenue Theatre’s Annual High School Musical Awards. It’s a huge event equivalent to the Tony Awards for High School students.
Almost all of the imagery I create at this annual event is ‘non lit’ meaning no strobes or modifiers, only available light. I’m not speaking of available ‘natural light’ from the sun. Nope it’s all unnatural light either from stage lighting or very dark back stage or street lighting. If you’ve never been in the wings of a live theatre just imagine the illumination of a strip club bar and you get the idea of what it’s like.
The real visual story action happens in the alley behind the theatre. It’s where the kids are collected to go backstage before their school performances of the productions for which they’ve been nominated. Obviously the energy is very high. Combine adolescent hormones with a very exciting event and you get a small picture of the energy!
The lighting in the alley is what you’d expect. The illumination is to prevent crime, light the trash bin areas and the HVAC equipment. Anything BUT something conducive to creating any type of portrait photography! But I decided to grab a few groups of students to use what light I had to create some portraiture. I wanted to test my own theories and when people ask me how to use light I simply say “study light.”
So the alley has about eight tungsten lights, the kind you see in the back of any retail establishment near the loading dock or employee entrances. Covered in an industrial plastic, they’re hearty to resist breakage as well as being damn bright. Each light is about 15 feet high on the brick walls and spaced about 25 feet apart running the length of the alley.
So I placed the groups of kids so that the light that fell on them created shadows I wanted and lit their faces in the manner I wanted for the mood of each shot. How I did that is something I won’t go into and I didn’t use any reflective materials or trash to fill in the shadows. Nope this was completely ad hoc shooting with the light I had from those alley lights. My point here is rather than concentrating on what brand, how many watt seconds, whether the modifier you’re lusting after is ‘truly parabolic’ study light and shadow. In my view it’s what will elevate your lighting beyond elevating your credit card balance with little actual yield.
For about 38 years I was a ‘suit.’ A pure corporate guy whose career started at the bottom and worked its way to COO of a Fortune 100 company. But now having been a small business owner running a full time commercial photography firm I can safely say that even if I had the chance, I’d never go back. I say that I photograph just to meet people and it’s true. My camera is just a convenient excuse to meet and befriend other artists.
One of my clients is a symphony in Dallas, TX. And over the years I have become friends with many of the musicians in the orchestra along with people in Marketing, Development and many other departments. Just recently I was tasked by the VP of Marketing to create an image of 90 of the musicians in the lighting style of the Dutch Masters paintings.
While doing so the two co concertmasters, Alex and Nathan began fooling around during a toast by intertwining their glasses and arms like newlyweds! Of course the whole orchestra HOWLED with laughter and no photographer would pass up that decisive moment to capture it on film. Ah the blackmail leverage I now possess!
Then during the creation of another part of the marketing collateral I was asked to do a portrait of several of the senior members of the orchestra.
But during that time two of the video team from Genius House Media were there filming their version of James Cordin’s “Carpool Karaoke” by having Alex, Nathan, Erin, Lydia and Kara ride through Dallas playing their instruments. So often there’s friction between photographers and videographers, but in the case of Adam and Darren from Genius House, they feel more like just collaborative creatives. I so enjoy working along side them when our work intersects I just had to create a photo of them goofing around.
My whole point to this post is this; what good is life without the camaraderie and companionship of other creatives? Like I said, my camera is simply an excuse.
I have always believed that as a professional photographer I should always continue to pursue personal projects. Projects which have nothing to do with imagery I create commercially. I find that it helps expand my view of the world, beyond that which is just ‘pretty’ or pleasant to view. Gorgeous people in beautiful outfits are easy to shoot. I also believe that in our world of immediate gratification I needed to maintain projects which take time to develop and those which require collaboration.
In October 2015 I began a project titled “Our Perceptions, Ourselves.” A pictorial study about how each of us views our own appearance in contrast to how we are viewed by others. My thought was to try to find a forensic sketch artist who could draw a specific person and then have several different people describe that same person to the artist. I would then paint the actual subject’s face white and project each sketch onto their face and photograph them with each sketch. I thought it would be both unique and interesting by adding a third dimension to a 2D image even though I was converting it back to a 2D image. In addition it invests the subject in the drawn perceptions of how others view them. My plan is to have at least 12 individuals with three separate sketches, varying by age/race/gender.
This morning I was reading the March 2016 edition of the Professional Photographer’s Association (PPA) magazine article on portraiture. Before I began I thought to myself “Oh just another article on technical aspect of portraiture, lighting, posing, etc….yawn….” But as I read the article my mind was completely changed about its intent;
“I didn’t understand until later that it is all about the connection you make with your subjects.” he says. “My father understood that, and that’s why he was so beloved. He got to know his subjects and made portraits that were about them, not just pictures of them. It’s all about the harmonic resonance that you set up between yourself and the subject you’re about the portray.” – Arthur Levi Rainville
…”For Rainville, portrait photography boils down to two key elements: the art and the heart” – Jeff Kent, PPA
How wonderful to read an article about portraiture which matches my own view. I have always believed that a portrait, a great one, is a conspiracy between three people, the subject, the photographer and the viewer. I often see portraits that are technically very well done, but without any feeling. They are simply photographs of the person’s physical likeness, but contain nothing about the inner portion of the person. In my view the most important element.
And there are also photos I call ‘cheaters.’ These are the portraits of physically pretty women which primarily show them clad in skimpy outfits, revealing lots of tits and ass. Often they are shown with what they and the photographer feel are provocative expressions, which so often appear contrived or forced. Many people (especially men) feel it’s a great photo, but the reality is it’s much like having someone walk an American flag into a room to garner applause.
Yes light, pose, expression are all a large part of a great portrait. But those are simply the basics. All of those elements should accentuate the person’s soul, who they are in that moment and should never be the ‘star’ of the image. Technical knowledge and expertise is a given in portraiture. The part that is most critical to the image is to reveal who they are as people, their soul in the moment. Rainville’s style;
“To create a mansuesco portrait, Rainville schedules a planning session, during which he often spends more time with the client than during the actual portrait sitting.”
Sometimes the amount of time we have with the talent is limited to the time we have them in front of our lens. In those cases it’s up to me to research the person, to know what they like or what they don’t. Not in terms of photos, but in terms of life. And if nothing exists to research then my research must begin as soon as I meet the person. Engaging the person is more critical than snapping the shutter or figuring out the technical details of their shot. Those items should be second nature. By far the largest aspect of any portrait is trust. In the moments I have with anyone I must convey to them the fact that they can trust what I’m about to do. That their feelings are the most valuable elements in the session. What someone was born with from their parents has nothing to do with their portrait. It’s what they developed, who they are that separates a ‘nice’ portrait from a great portrait.
I study the work of Greg Heisler and Joey Lawrence because I feel their style of portraiture is something I strive to achieve one day. I strive to achieve a story in a single image whenever I embark on creating a portrait.
And if by chance you ever feel that as the photographer YOU are the most important person in the room, find another vocation. You simply don’t get it.
You may find this Musing ironic since I chose to include only a single portrait in this article about portraits.
I make my entire living photographing people. It’s what I love to do, because I love people. To date I estimate I’ve photographed over 1,000 faces of all ages and ethnicities. My preference is to photograph men simply because I find them more versatile in nature. What does that mean? I find that the majority of women only want a single dimension of their ‘appearance’ to be shot one way…for beauty. Men on the other hand are more open to be photographed as rugged, sad, angry or in a myriad of other ways besides ‘handsome.’
Today, Friday October 30 2015 is the day the last remaining gun store in San Francisco closes. My long time friend Steve Alcairo has been the store manager for the last six years. His staff has consisted primarily of former Armed Forces personnel and his client base is in large part members of the SFPD.
I created these portraits of his staff on the second to last day they were in operation to thank him for his friendship as well as his staff’s devotion to safe and legal sales in the area.
I have always liked the look of ringflash portraits. There have been several times in my career that I wished I had one. But because I find their use in my work so specialized I didn’t want to commit to purchasing a studio unit. My partner had tried several of the on camera flash types but I didn’t like their light output. So to replicate the look of a ringflash I often used my 86″ diffused parabolic reflector, stood directly in front of it and photographed the talent.
This small tutorial has little to nothing to do about camera gear. I’m on a bit of a rant these days about photo forums. The inane banter that goes on there does little to help photographers who wish to improve their craft. In most cases I find the loudmouths are have to be right trolls and there simply to be….right. At least in their own minds.
For seven years I taught men and women how to navigate their motorcycles around California racetracks. I’d hear similar things like “Oh if I buy these pipes/Powercommander/520 chain/blah blah blah it will make me faster.” Invariably those same individuals would leverage their credit cards to buy the latest titanium bits to lighten their bikes. Did their lap times fall….uh not much if at all and why? Because they’d rather BUY and brag about their gear than learn and practice. How about getting in better cardio shape and losing 15 pounds instead of spending thousands on titanium parts to save 5 pounds of sprung weight? How about listening and implementing what your instructor/coach is telling you instead of justifying why your BIKE is holding you down? Oh well….
So if you’re looking for the latest MTF chart or DxO results here, do yourself a favor and close this browser window now. Occasionally I may mention the type of camera I was using and WHY, but beyond that this article is all about improving your imagination and ability to improvise at will. And in my work, that’s what separates the men from the boys. (No offense to women, you often already practice those qualities…but like most things there are exceptions!) There’s a big difference between TAKING or CREATING a photo…
David Allen Cooper, Principal Horn – Dallas Symphony Orchestra.
David commissioned me for a two day portrait session and although he resides in Dallas, TX he agreed to travel to San Francisco along with his manager to conduct the session. I was free to completely art direct his imagery. His only request is that they were different than traditional symphonic musician portraits and conveyed a younger more relevant look.
I am easily bored. After falling in love with the light characteristics of a new modifier I want to move on, at least until I want the same look a specific modifier gives me. I like having different looks for my images and as such I often combine modifiers. In the images for Emma I wanted a more surreal or ethereal feel for her portraits so I combined a standard projector to fill in the background seamless with a variety of images. I found some of my cloud images read best for this session.
Today while I was conducting a commercial session I decided to run a quick test. I wanted to compare my work camera, the Canon 1DX using Sigma’s new Art 50mm Lens against my Fuji X100S with the TCL X100 teleconverter attached. Both images were shot using the same studio strobes and modifiers. Camera settings on both units was ISO 200, 1/160th shutter speed, f6.3. Obviously both focal lengths were 50mm.
For those who may be sneaky, I’ve removed the EXIF data. It’s quite remarkable what the little Fuji paired with the TCL X100 can do. After all it’s only about a $6,049.00 difference at suggested retail! Smile or no smile, which is which?
In January 2014 I photographed publicity imagery for Village Theatre‘s 2014-15 Season Brochure marketing materials. Some was done against seamless, others done on location. We were able to collaborate with the Company’s principles on concepts and messaging prior to beginning the shoot which made a huge difference in consistent messaging and impact. This was a wonderful experience of complete collaboration.
Dallas Symphony Orchestra’s 2014-15 Season Brochure
In order to put an entire marketing campaign together it first takes vision. The Marketing VP at Dallas Symphony Orchestra had a very specific vision for his 2014-15 Season Brochure. His concept was to carry a “Date Night” theme throughout his brochure, creating an experience which would attract new as well as existing patrons. He also wanted a theatrical and dream like quality to the individual performances, one that matched each symphonic piece.
Keep in mind that whenever you’re hired to create commercial imagery there is quite a bit at stake. Beyond your own reputation, there’s the talent, scheduling, venue logistics, graphics gurus, administrative help, travel, blah, blah blah. And although an Art Director may have a specific shot they have in their own minds, it’s up to the photographer to execute that vision, one that often only exists in the AD’s mind.
I’m always surprised how the majority of posts on photography forums focus primarily on ‘gear’ and ‘which is better.’ It’s as if most people are vapor locked on what type of gear they purchase rather than improving their own skills. Yes, we all wish to improve our craft in creating images and gear is a part of that equation, but the amount of effort and discussion seems to focus on the exact opposite of what would improve one’s own creation of photos. If the amount of effort on gear was placed into other areas, ah but I digress….
Like most photographers be they pro or amateur, all of us know the excitement of getting what we think is a great shot and the desire to share it as soon as possible. In this digital age that means displaying your work through some sort of social media or other form of immediate gratification.
But in the commercial photography world, immediate gratification takes a back seat to business needs and NDAs. So much of what we shoot commercially is shot with extended lead times to be of any value. Marketing materials are carefully planned months or in some cases years in advance. As such, once the shots are in the bag it’s up to the client to decide on the imagery’s strategic timing for public release. And because of that we’re not allowed to display those images on our own sites or through social media. And by the time the images are released publicly we’ve been on to other projects for months. Whenever I receive a client’s marketing materials, I’ve often forgot that I shot that session!
I have two separate client sessions in this article. One was for Dallas Symphony Orchestra and another was for Village Theatre’s publicity for Les Miserables.
Dallas Symphony’s Beets Campaign
The photos I display here were taken in July 2013 and released to the public in late Fall of 2013, about four months after I shot the “Beets Campaign” (Beethoven Festival) for Dallas Symphony Orchestra. Performances begin April 28 2014, almost 9 full months from when I originally shot the session.
About two months prior to the shoot, the VP of Marketing along with some of the Marketing staff and I began a conversation about the overall look, feel and messaging they wished to achieve with the imagery. Rather than presenting musician’s in tuxedos playing music, the VP wanted a much more ‘scandalous’ look, one that coincided with the public’s reaction to Beethoven’s music in that actual time period. When written and performed his music was actually quite scandalous to the audience of that time. Music is all about emotion and the VP wanted a reaction to his campaign that would evoke emotion…and boy it certainly did and in a very good way!
We agreed that on location sessions would be much more effective than shooting the talent in front of seamless and then dropping them into graphics treatments. On location (I refer to them as ‘onlo’) is my favorite type of publicity shooting. Why? Well it forces me to be creative in developing the imagery by not counting on graphics folks to make the imagery have production value. The right location with the right lighting has a richness that just can’t quite be replicated with graphics. Well at least that’s my opinion… Plus I have to be both patient and think quickly on my feet about what the client wants and how I will execute it. The client developed Mood Boards and sent them to me so we could begin discussions on exactly the mood we wished to create for the campaign.
Most non pros have the impression that commercial shooters are able to scout locations months or weeks in advance and carefully plan out the angles, lighting and time of day to shoot. For me that happens on rare occasions and when that happens it’s a true luxury. But in this case the VP simply said, “I’d like to shoot it over at the AT&T Center, I like the juxtapose of a modern building combined with period piece costumes we’re using. We can look around at the locations when you get here.” For all of these shots I had about ten minutes to scout each location around the building and then decide how I was going to light them and shoot them. Should I use natural light? Which camera will be the best for this job? If I need more contrast how many negative reflectors should I use? Do I want motion blur in the image, if so should I drag the shutter or use second curtain sync with a Speedlight? What gels if any do I need to match the ambient? Oh I’m shooting in front of windows, how will I place the light/reflectors/etc. so I don’t get reflections or bounce off the windows I don’t want? (No I’m not of the school that all those things can be ‘corrected’ in post. Getting it right in camera is my preferred method) ALL of these decisions are made quickly because we don’t often if ever have the luxury of time. If you’ve never been ‘the talent’ or the art director, try getting IN FRONT of the camera and you’ll see what YOU consider to be a short amount of time while you are making your adjustments can seem like an eternity to your subject.
Four PCB Einsteins used. One beauty dish to camera left, one Einstein to camera right in order to illuminate her hair and two key lights to camera right. Keeping reflections off the windows here was key.
Les Miserables Publicity
This publicity session was what I called my “First Date” with this client for publicity. I had been previously hired by them to shoot production of another performance, but had never been hired to do publicity. The Marketing Director had seen some of my onlo publicity imagery for other clients and thought it would be great to do one for their production of Les Miz. In this case we took a day to drive around the area to look for just the right setting. I knew that the location needed to replicate the script, stone walls, old wooden doors etc. As we drove around the area I found a couple of “OK” locations, but nothing that really floated by boat.
So I made a call to my partner back in the Bay Area. We normally work together, but since we were double booked (when you’re self employed I call that a ‘pretty girl problem!’) she was back home covering another client’s session. I asked her to get on the Web to look for an old church or rock quarry. In about ten minutes she called back and said “All of the churches close to you are modern and won’t do for what you’re looking for. I checked out a rock quarry very close to you on Google Earth. I can’t tell because the view is from their satellite shot straight down, but it looks like a a great possible for you. Here’s the address. Gotta run, heading to the client shoot, good luck.”
So the Marketing Director and I drove over to the rock quarry and I IMMEDIATELY fell in love with the venue. We spoke with the owner and he was more than willing to allow us to shoot there on the date we wanted for a couple of tickets to the performance. He even went on to say that if our date was when they were closed, he’d be happy to come in and open the place up for us.
So on the day of the shoot the weather was projected to be rain. The Marketing Director called me and said “Mark, what do we do if it rains, I’m nervous!?” I simply said, “If you can have three people there with umbrellas you don’t have to worry.” My plan was to have those three stand over my strobes with their umbrellas so that strobes and power packs were protected. I was actually hoping it would rain because I felt it would add to the ambient atmosphere of the shot and I’ve shot with my 1DX in full rain without a problem. On the day of the shoot, it did rain, but only lightly and the cloud cover was PERFECT for the session. For you gear heads I used PCB Einsteins and his Vagabond Mini power packs. Paul’s lighting is my preferred studio strobe equipment.
Being patient means KNOWING your equipment front to back, no matter what type of camera/lighting you’re using. Your client could care less if you’re using a Nikon, Canon, Fuji or other camera or whether you’re a Profoto fan or Uncle Bob’s strobe user. They could care less if you’re a full frame guy or gal, use a cropped sensor or not. The PICTURE tells the story and how well you know how to think on your feet, exhibit creativity on the run, keep the talent engaged and get a photo better than they ever imagined are elements that separate the men from the fan boys!
Whether you shoot for your entire income, are a ‘semi pro’ or just shoot for the pure enjoyment of the craft, be patient. For me that means taking the time to truly know your gear, all of it. Practice, read, experiment and have fun with what you already have. I get as much fun as the next guy when I want to buy something new. But the real difference is how I USE my gear, not what brand it is or its stats. To a client In the commercial world, you’re only as good as your last session. They’ve trusted me with their whole marketing campaign based on my shooting style and consistency in delivering a great product. Practice, know your existing gear and develop a body of work. One great shot leads to a second great shot. The difference between a good or nice shot and a great one is huge. And that comes only through forced patience.
I had the opportunity to photograph an emerging musician on location in Canada while it was snowing. Lit with a single speed light, ND filter enabled at ISO 200.
Publicity photography for Oakland School for the Arts – Dance Emphasis. These images feature seniors from their 2014 Class. This is my third year working with this remarkable company. They are choreographed and coached by Reginald-Ray Savage and Alison Hurley.