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Category : On location

20 Oct 2017

Why I Love What I Do

For about 38 years I was a ‘suit.’ A pure corporate guy whose career started at the bottom and worked its way to COO of a Fortune 100 company. But now having been a small business owner running a full time commercial photography firm I can safely say that even if I had the chance, I’d never go back. I say that I photograph just to meet people and it’s true. My camera is just a convenient excuse to meet and befriend other artists.

One of my clients is a symphony in Dallas, TX. And over the years I have become friends with many of the musicians in the orchestra along with people in Marketing, Development and many other departments. Just recently I was tasked by the VP of Marketing to create an image of 90 of the musicians in the lighting style of the Dutch Masters paintings.

While doing so the two co concertmasters, Alex and Nathan began fooling around during a toast by intertwining their glasses and arms like newlyweds! Of course the whole orchestra HOWLED with laughter and no photographer would pass up that decisive moment to capture it on film. Ah the blackmail leverage I now possess!

Then during the creation of another part of the marketing collateral I was asked to do a portrait of several of the senior members of the orchestra.

But during that time two of the video team from Genius House Media were there filming their version of James Cordin’s “Carpool Karaoke” by having Alex, Nathan, Erin, Lydia and Kara ride through Dallas playing their instruments. So often there’s friction between photographers and videographers, but in the case of Adam and Darren from Genius House, they feel more like just collaborative creatives. I so enjoy working along side them when our work intersects I just had to create a photo of them goofing around.

My whole point to this post is this; what good is life without the camaraderie and companionship of other creatives? Like I said, my camera is simply an excuse.

01 Sep 2017

What inspires me

Lately I have been asked by a few people, “Mark what gives you inspiration for your shots?” Food inspires my work because when I view an image I’m creating I want to ‘taste‘ the deliciousness of the story, to feel satisfied, to actually smell the environment or mood with my eyes. I often listen to music and get inspired by the tones, the pauses, the crescendos of each passage. If all of this sounds like bullshit to you, well I don’t know how else to explain what inspires my work. I am also inspired by films; the lighting, the flavor, the moods, THE IMAGINATION brought to REALITY. I recently watched a BTS video of Game of Thrones, Beyond the Wall. At 2:22 in the video one of the creators explains why he likes to shoot on location. His statement is exactly the reason I prefer on location shooting to in studio work, especially for personal projects.  I bow to their creativity and ability to execute what is imagined. Whenever I hear people say “Oh I thought of that years ago…” I always laugh to myself and think, “Yet you didn’t ACTUALLY MAKE IT HAPPEN.”  And sure it’s always easy to say “Well if I had the kind of money GOT has then I could do that.” I often feel sorry for those who think that way….

So many forums/sites/people in photography or other endeavors talk on and on and on and on about gear. They can argue about which gear is ‘better’ in what almost seems like forever, just to ‘be right.‘ Gear has never been a motivating factor for me except when I was just starting out. Back then I thought, “Wow if I only had this camera/light/modifier, or had access to what the pros have….” I found that “if onlys” prevented me from actually DOING. For me inspiration is born from watching, tasting, listening, touching LIFE. And not necessarily things people would consider remarkable. Simple things like a smell, a taste, an expression, or an experience spark ideas that I want to create.

The reality is coming up with a concept, translating that concept into reality by developing all of the elements necessary is also one of the things that so inspires me. The planning, the ‘figuring out’ what to do, how to make it, what location I want to use, searching for that location, adding atmosphere, what kind of lighting, how will I overcome wind, do I want wind, what kind of flavors do I want to include in wardrobe? It goes on and on and on. And even the limitations are inspiring! It’s so easy to believe that if EVERYTHING is available, that there are NO RESTRICTIONS on what you hope to do, what you create would be possible.

REAL life is all about restrictions, limits and hurdles. For me they are the spices in the recipes for what I cook with my camera.

All of the final images I created on location below can be seen in my Conceptual Gallery.

Moments of Power, my shoot with three ballerinas from Dallas, TX took 8 months to plan. The first shoot was on a hand built driftwood structure, hauling a smoke machine, generator and numerous lights out to the beach. The police visited me due to the smoke and were relieved to see I was using a smoke machine. (I’m sure he was even more relieved to see three hot ladies during his shift as well)

I hired a woman in Texas to design and make the ballerina’s skirts for the session.

A makeup artist I regularly use was given the flexibility to create her version of “Black Swan” eye makeup for the first day’s session on the beach.

Eye makeup applied so the ladies are good to go!

Oh it was damn cold and windy out there. You can see poor Kaitlyn keeping her jacket on until the last minute before the camera work! What a trooper!

Right after her shots she asked “Can I have my jacket back please?”

The gals are treated to a great dinner at my favorite Japanese restaurant after a very long day of shooting. “Uh Mark! You forgot to mention that you’re taking us to dinner WITH THIS MAKEUP ON YOU BASTARD!” LOL, yeah I had planned that too!

Day Two

I never knew how serious I look on location! Kaitlyn and Christy look over the shots I just took of Natalie on my iPad.

The low horizon sun was great for rim lighting Natalie, but hell for my assistant’s eyes!

One of Natalie’s final shots.

Inspiration comes from many different places for most people. In addition to what I mentioned at the beginning of this post, one of my largest inspirations comes from the experiences I have with people. Sure I’m happy with the images, but what I remember are the interactions I have with the people I “cook” with and who invariably become close friends. And that is the most inspiring aspect of all.

25 Aug 2017

Traveling with STUFF

About 50% of my work takes me out of state for client work. I believe many people view that as ‘cool’ and in many ways it is. BUT hauling gear to and fro on airlines is NOT so COOL. Because of the number of miles I travel each year I have top status on several airlines which is a godsend. I’m allowed 3 bags free as is my partner so between us we can haul 6 fifty pound bags without being charged. And thank goodness! This does not include gear we rent on site either! 

Waiting for our hire car to pick us up at the end of a very long two days. Ah the glamorous life of living in an alley!

Yep a Parabolix Deep 35 using two eVOLV200s mounted into a Flashpoint AD-B2. One with a silicon cover. The two old USB receivers are so I can do HSS with my Pentax 645Z.

Pres eetup for a three light shot. 1 PCB 86″ umbrella, one Parabolix 35D and one Phottix Luna folding beauty dish with an eVOLV200 mounted into a Flashpoint AD-B2.

This was my first commercial shoot using Cheetahstand’s lantern. In this shot I’ve modified the lantern by cutting out an old umbrella so I can control spill when needed. I use wooden clothes pins to roll up the ‘curtain’ to my needs. I’ll be doing a full review later.

The most important thing on this table is my water bottle. I love ice water on set!!!!

  

Won’t be able to share any of the images from this shoot for about two months…NDAs….

05 Aug 2017

To Studio or Not to Studio?

My partner and I went back and forth for quite some time about whether or not we wanted to invest in a long or short term lease on a studio. In the Bay Area real estate is very pricey, much more so than other areas of the country. But that is not the primary reason we opted to NOT put our money into a studio. I think there are photographers who can easily justify a studio which includes much more than just the rent. Sure it would be so much more convenient for me to have a studio instead of lugging gear and assistants to and from locations. But, and this is a BIG BUT for me, I would get bored, completely and utterly in about 2 shoots. Why? I bore easily and shooting against seamless or bringing in props, constantly building sets, etc. would drive me to the point that I may decide to return to a corporate job! (No way really…)

For me the world is the best studio, the absolute best for my work. But sometimes for a variety of reasons my clients cannot arrange to shoot on location so I shoot in rented studios or spaces which are convenient to the client. Flying the talent in, housing them, using Union makeup/hair/wig/prop you name it staff is expensive. Transporting them to a studio far away is inconvenient to many clients. You’d be shocked at how some of the ‘studios’ I work in are crazy cramped or awful from a shooter’s standpoint. But a big part of being a pro is working with what you got.

But there are times when a client wants ‘more’ than just seamless but doesn’t have the budget to house or transport all of the talent to the perfect location. So a rented studio for the day or week, or better yet a warehouse is what I use. This is where light/atmosphere and theatrical type modifiers like gobos can make a scene more effective. Whenever people ask how I create different looks in studio I just say, “Watch movies, look at the light/environment and figure out how to make the scene you’re watching. Imagination is insanely more powerful than any new camera gear. And simply having an idea is not good enough. You need to actually make it happen.”

Using the Mohave Desert for a backdrop. Yes it’s lit with strobes and I used my smoke machine.

Driftwood structure built on the beach. Strobes and smoke used.

Publicity shot for Les Miserable shot on location in a rock quarry. It was daytime using three strobes.

One of several ballet shots done in Dallas TX using smoke and strobes. On location in front of an art sculpture.

Publicity for the play Assassins shot in an alley.

Using the wings of a stage as the environment for a publicity shot for Cabaret.

Recently a client ‘wanted’ to do their publicity shoot on location, but since scheduling of the talent and the availability of the venue didn’t jibe we shot in studio, a rented warehouse. By using atmosphere and special light modifiers the client was pleased.

Preparing for the shoot as wardrobe and makeup is applied.

The whole point of this posting is to help you decide if a studio is something you ‘have to have.’ In my case it is not simply because the type of work I do constantly demands new looks and feelings for my client base. Every shooter has different needs and there are no ‘right or wrong’ answers.

16 Jul 2017

Xplor/Godox – How it has changed my workflow

UPDATE September 10 2017

I recently posted an article on my use of all Godox units in one session. The article includes the use of this product. You can view that post here.

UPDATE September 8 2017

In my post about the Parabolix 35D I have some of my recent client work and how I used the xPLOR/eVOLV units during the session.

UPDATE: July 29 2017

I have written an article about how I achieved using the Xplor/Godox 600 and 200 strobes in HSS with my Pentax 645Z. You can read that article here.

One of the Xplor/Godox 600 strobes using an 86″ PCB PLM modifier on top of a Flashpoint Junior Steel Wheeled Stand – 12′. Those stands were a lifesaver since I needed all 12 feet of height!

Prior to using the Xplor/Godox line of strobes I shot exclusively with PCB Einsteins. Paul’s t:1 performance combined with his Vagabond line of batteries, the Cybercommander controls were bulletproof. Combine that with his customer service and well….for me it was a winning combination. But with Paul’s unfortunate passing years back, PCB’s innovation has lagged behind other strobe/modifier manufacturers. I adored Paul and I was so fortunate to have him as a sponsor for a short time. In my mind he was a true genius and yes, a bit of an eccentric fella, but geniuses are so often an ‘acquired taste’ but thank gawd for them.

Paul’s Einstein line never included HSS so for my outdoor workflow I simply used ND filters of various brands and types when I wanted to reduce ambient light. Variable ND filters were convenient, but I found that the color shift took a bit of post processing to reduce. I did find nanotec’s ND filters to be the best for my needs, but by reducing the ambient it also reduced the power of my strobes.

So I was an early adopter of the Godox line of strobes starting with their 360 line, moving onto the Flashpoint Xplor600/AD600 line and finally to the eVOLV200 units I found my niche. Having all of the units that communicate from one trigger along with the flexibility of combining several strobe bodies to create higher WS output…..gosh what could be better? The innovation of Godox combined with the service in the US of Adorama or Cheetahstand is a wicked combination. There were two instances early on when I purchased Godox AD600s on eBay when I could not get any service. But when both Cheetahstand and Adorama started rebranding the Godox line under their own names, well customer service in the States changed for the better.

I certainly realize that every photographer’s needs are different and mine differ from job to job. Sometimes I may use only two lights, sometimes three and sometimes 7 or more. It always depends on what my clients want for the mood of the shot. By having the ability to combine two lights into one, or to change my Xplor strobes from a monoblock into a pack/head design is so innovative. I have read opinions that other shooter’s clients ‘insist’ on specifying brands of strobes/cameras/lenses, but I have never encountered that situation. My clients care primarily about these issues:

  • The concept of the shoot.
  • The quality of the image
  • Does the image convey the intended mood?
  • Will the image help sales?
  • Does my demeanor keep the talent engaged, thereby obtaining the expressions needed for the shot?
  • How easy am I to work with?

Not ONCE has a client asked me about what brand of gear I plan to use. Nor do they ask me about the brand/model of vehicle I own. Or the brand of clothing I wear. My client’s jokingly say “Oh Mark is using his little magic Instamatic..” whenever I decide it’s the right time to use my Fuji X100T. The reality is I find photographers seem more concerned about what other photographers feel/say about gear than how their clients feel about their product. In my business I’m only as good as my last session. And if my clients don’t like ALL ASPECTS of my work, then I’m not asked to return to shoot another session.

I had a client who I shot four years ago ask me to do another shoot for his cover band. I delayed answering simply because I felt they wanted a typical band shot, which I was not willing to do. As we talked he said “I want you to shoot whatever and however you want to do the shoot.” So we began. And in this case I knew I was going to use multiple lights of varying power, with multiple modifiers. And guess what? The Xplor/Godox line of lights could not have been a better combination. I literally used every Xplor/Godox light I own for this session. The smallest number of lights used at one time was four and the most was nine.

My whole point to this post is to say that the Xplor/Cheetahstand/Godox line of lights is the most valuable lighting system I’ve ever owned and used. In my mind innovation in lighting is moving much faster than camera bodies and I love that! Find what works best for your style of shooting.

For this job I needed to use both my Canon and Pentax. The XT32C on top of my 645Z is my favorite trigger.

My original Godox purchases,two 360s, yes the old original one that use their USB receivers plugged in. Like I said, for this session I needed all of the lights I own.

Shot with the 1200ws head that combines two 600s into one head. Shot through a gobo attachment using a window gobo.

Six light shot using Xplor 600s, eVOLV200S and 360s. Smoke was created using a smoke machine. Fans used to keep smoke off the faces of the talent.

Shooting groups is not easy and this one took seven lights to get right. Set needed to be illuminated without taking away from the focus of the talent.

Nine light shot. Thank god for those 12 foot stands! Finding the right set for this shoot was fun.

It’s all fun and games until one of the lead singer’s head starts smoking! LOL. Using smoke is great, but it CAN be a royal pain in the ass too…..

10 Jul 2017

2017-18 Season Brochures

My clients have released their season brochures so I can now share the final results along with a short BTS video of the Hillbarn session. All of the images were shot using the Flashpoint Xplor 600 and Evolv 200 line of strobes using various modifiers and gels. All shot with a Pentax 645Z utilizing a 45-85mm MF lens.

Hillbarn Theatre

Brochure Cover

One Xplor600 and one Evolv200 used in this shot.

Second curtain sync used with the Xplor 600. Two light shot.

Five light shot with various gels. Smoke machine used for atmosphere.

Village Theatre

 

22 Sep 2016

Adorama’s Flashpoint XPLOR 600 TTL Review

UPDATE October 20 2017

My client has incorporated some of my publicity imagery into their marketing campaign. All images were lit using Godox/xPLOR600 lights.

UPDATE October 19 2017

The most challenging lighting I’ve done to date was to recreate the Dutch Masters type lighting for a client with 90 musicians, props and instruments on stage. I used four xPLOR/Godox 600s to successfully light the scene. You can read that post here.

UPDATE October 2 2017

I have written a post about a dance session I conducted that uses these items. You can view that post here.

UPDATE September 10 2017

I recently posted an article on my use of all Godox units in one session. The article includes the use of this product. You can view that post here.

UPDATE: July 29 2017

I have written an article about how I achieved using the Xplor/Godox 600 and 200 strobes in HSS with my Pentax 645Z. You can read that article here.

UPDATE July 17 2017

I recently wrote an article about using all of my Xplor/Godox lights in one shoot including the eVOLV200s. You can view that post here.

capture

I’m an early adopter on lighting gear. Always have been. And like all early adopters I run into the quirks and problems associated with early development of gear. I always test gear before I use it commercially, but sometimes my testing is not exhaustive enough to anticipate every situation. And as any working pro knows, something ALWAYS goes wrong on every shoot no matter how much you plan. It’s just part of the deal.

I was one of the first adopters of PCB’s Einstein 640ws strobes. Excellent t1 performance in a small package was enough for me. I’ve used Einsteins for over 7 years exclusively in studio from the time they were released. When Adorama released their Flashpoint 600ws Rovelight I was intrigued. Rather than having to haul an Einstein and a Vagabond II, the CyberSync triggers on location the Rovelights have a built in battery and receiver. So I bought several, tested them and took them out on a commercial shoot. I ran into issues during that shoot with the trigger’s lack of range. I wrote an extensive evaluation of them and complained with others to Adorama. An friend of mine (NASA!) who is an electrical engineer dismantled the transmitter and showed me the issue which caused the poor range. In the end I sadly returned all of my Rovelights to Adorama. Subsequent to the trigger issues Adorama had them redesigned and developed a RMA program to replace the original triggers to early adopters. As a working pro warranties and customer service are key. It’s one of the reasons I stayed with PCB for so long, excellent customer service. The fact that Adorama took the initiative to replace triggers is one of the reasons I respect them. I respect those that DO much more than those that SAY.

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27 Nov 2015

Light and Atmosphere on Location

I was recently hired to do an on location session for a Seattle Theatre company which needed publicity photographs for “Assassins” which is a play about those who have attempted or succeeded in the assassinations of US Presidents. My primary questions whenever a client asks for imagery is always “What is the mood I’m to create?” In this case the client’s response was “gritty and dark.”

All of the ‘assassins’ in their group photo. Smoke machine behind the talent with one coned strobe behind to illuminate the smoke. Key light is a 64″ parabolic umbrella high camera left.

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30 Oct 2015

High Bridge Arms, SF – RIP

Today, Friday October 30 2015 is the day the last remaining gun store in San Francisco closes. My long time friend Steve Alcairo has been the store manager for the last six years. His staff has consisted primarily of former Armed Forces personnel and his client base is in large part members of the SFPD.

I created these portraits of his staff on the second to last day they were in operation to thank him for his friendship as well as his staff’s devotion to safe and legal sales in the area.

31 Jul 2015

BTS Video with Avant Chamber Ballet

A behind the scenes video of my on location sessions with Avant Chamber Ballet in Dallas, TX for their 2015-16 season announcement publicity imagery. Created by my partner Tracy Martin.

26 Jul 2015

On Location with Avant Chamber Ballet

In May 2015 I was asked to photograph the Avant Chamber Ballet in Dallas, TX. ACB is the only truly Dallas based chamber ballet. Their Artistic Director, Katie Cooper resides in Dallas and has turned the ballet community on its ear with her innovative and critically acclaimed ballet creations. Katie Puder (Cooper) danced for years with Arlington’s well-respected Metropolitan Classical Ballet. One of the many aspects which sets ACB above other dance companies is their use of live world class orchestra musicians in their performances. Many are working musicians with the Dallas Symphony Orchestra, which is a double plus. We work regularly with them on both production and publicity imagery for their marketing campaigns.

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12 Jun 2015

Rovelight HSS and the Godox/Adorama Streaklight 360s

UPDATE 9-21-16 

Adorama’s Flashpoint XPLOR 600 TTL Review

UPDATE: June 22 2015

Sadly I can no longer recommend Adorama’s Rovelight. Click here for my reasons. I still highly recommend the Streaklight 360.

UPDATE June 16 2015

I had the opportunity to use both the Flashpoint 360 and Rovelight in combination today during an on location dance session. I again ran into inconsistent firing of the Rovelight with the CellsII-C HSS trigger. I have yet to determine the root cause of this inconsistent misfiring outdoors. In studio they perform better than outdoors even at moderate distances.

Streaklight 360 with a Bowens Maxlite 8" modifier.

Streaklight 360 with a Bowens Maxlite 8″ modifier.

Original Article

I recently had the opportunity to utilize a pair of Adorama Rovelights as well as a Godox AD360 and a Adorama Streaklight 360 bare bulb strobe on a commercial assignment. All four of the units are capable of High Speed Sync (HSS) when triggered by a CellsII-C trigger

My assignment was to create imagery of ballet dancers in and around the Dallas area. The art direction conveyed to me was to place the ballerinas in recognizable venues in the Dallas area. In order to achieve imagery with production value required me to shoot at higher than normal sync speeds to greatly reduce the ambient light. For all of these shots I utilized my Canon 5DIII rather than my 1DX to obtain the maximum resolution since the images will be used for posters with an option to create billboard size media materials. I would have liked to use my Pentax 645Z MF camera, but at that time HSS options were not available. As recently as June 10th 2015 I discovered a possible solution to the 645Z’s slow sync speed, but have not yet tested these units. Alex Munoz has done extensive testing on the Priolite strobes which seem very promising

One of the fantastic benefits of using Rovelights with the variety of 360 bare bulb flash units is the ability to use one triggering system, the CellsII-C. As illustrated in the photo below placing the Rovelight’s trigger on the hot shoe of the CellsII-C allows simultaneous triggering in HSS of both the Roves and the 360’s.

CellsII-C trigger which allows HSS with the Rovelight trigger attached to its hotshoe.

CellsII-C trigger which allows HSS with the Rovelight trigger attached to its hotshoe.

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24 Jan 2015

Imagination and Improvisation – How to REALLY Improve Your Photography

This small tutorial has little to nothing to do about camera gear. I’m on a bit of a rant these days about photo forums. The inane banter that goes on there does little to help photographers who wish to improve their craft. In most cases I find the loudmouths are have to be right trolls and there simply to be….right. At least in their own minds.

For seven years I taught men and women how to navigate their motorcycles around California racetracks. I’d hear similar things like “Oh if I buy these pipes/Powercommander/520 chain/blah blah blah it will make me faster.” Invariably those same individuals would leverage their credit cards to buy the latest titanium bits to lighten their bikes. Did their lap times fall….uh not much if at all and why? Because they’d rather BUY and brag about their gear than learn and practice. How about getting in better cardio shape and losing 15 pounds instead of spending thousands on titanium parts to save 5 pounds of sprung weight? How about listening and implementing what your instructor/coach is telling you instead of justifying why your BIKE is holding you down? Oh well….

So if you’re looking for the latest MTF chart or DxO results here, do yourself a favor and close this browser window now. Occasionally I may mention the type of camera I was using and WHY, but beyond that this article is all about improving your imagination and ability to improvise at will. And in my work, that’s what separates the men from the boys. (No offense to women, you often already practice those qualities…but like most things there are exceptions!) There’s a big difference between TAKING or CREATING a photo…

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23 Oct 2014

David Allen Cooper – Portrait Session

David Allen Cooper, Principal Horn – Dallas Symphony Orchestra.

David commissioned me for a two day portrait session and although he resides in Dallas, TX he agreed to travel to San Francisco along with his manager to conduct the session. I was free to completely art direct his imagery. His only request is that they were different than traditional symphonic musician portraits and conveyed a younger more relevant look.

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04 Oct 2014

“I Only Use Natural Light”

Yup I remember saying that very same thing in an intentionally arrogant tone. Truth be told back in the day, I didn’t know how to use artificial light effectively whether it was from a strobe or hand held flash. Sure I had ‘dabbled’ with them, but didn’t understand the first thing about using either very well.

I began my photographic journey doing street shooting. No artificial light, no reflectors, no scrims, just what being in the right place at the right time had put before me. After that initial fear of shooting strangers going about their daily lives street shooting became invigorating. Looking for the ‘right’ person, in the ‘right’ situation, in the ‘right’ light meant being visually vigilant and above all being patient. To this day it is still my favorite type of photography, but I’ve been both blessed and cursed to not have the time to pursue it as often as I have in the past.

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26 Jul 2014

Using Light Modifiers

Photographers often ask, “Mark what’s your favorite modifier? Is it a softbox, umbrella, shoot through or bounce?” My answer is always the same – My favorite modifier is what I think is the best one for a specific job. Sometimes it’s a softbox, sometimes it’s an umbrella, sometimes a cone or in quite a few cases it’s a combination of several.

As I often like to do, let’s go back a few years. One of my teachers, actually the man who taught me about using artificial light was thankfully VERY hard on me. No namby pamby talk it was mostly, “You must not be listening to me because that looks terrible, here’s why!” And he would go over EXACTLY why it was bad and he was always right…..back then. After a bit my photos moved from terrible to a preverbal “Nice” which in Greg’s speak meant crummy but not horrible.

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25 Jul 2014

Review – Westcott’s IceLight

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Westcott’s IceLight

Just this week I was scheduled to shoot a publicity session for one of my regular clients. As I was setting up Dan said “Hey Mark, did you bring your IceLight and barn doors?” I thought to myself Huh? I had used the unit about two months prior on a different shoot, how could he even remember what lighting instrument I used? My clients seldom if EVER mention what I’m using for gear. (well except when I use my little Fuji X`100S affectionately named by my clients as Mark’s Little Instamatic) More on this later…

Let me ‘rewind’ about one year, maybe a bit more or less. Tracy, my partner in business and life read some information about something called an IceLight and was quite excited. She loves working with constant light especially since she was developing her skills in film making. As usual I was a bit hesitant about purchasing something new so I suggested we rent one to try. What I initially found was the lumens were not quite what I was accustomed to since I normally use 640ws strobes, Einsteins to be exact. She loved the unit, but of course my comment “Babe the retail on those things is the same as the retail on our Steins which we use all the time. I don’t think we’d have much regular use for those, let’s wait.”

Later that year I was reading Gregory Heisler’s book “50 Portraits” and was completely captivated by his work using constant light sources. So like the fool I am I announced to Tracy “Hey babe, let’s try using constant light for some of our work. I think it has real application and I think it would be best if we buy two. One is fine if we did this for a hobby, two would give us a lot more flexibility. “ Now for anyone who has a wife, girlfriend or significant other you will completely relate to the body posture, tone and statement which was uttered through clenched teeth as a result of my spoken ‘revelation.’ Enough said and I’ve never pretended to be smart….

I’ve used the IceLights as a key light, fill light and when anything that flashes would just be out of the question. Case in point. I was asked to photograph Jaap van Zweden the world famous conductor for the Dallas Symphony Orchestra and I was allowed to sit IN the orchestra, dead center during a rehearsal. The lights in the Meyerson Auditorium are great for viewing but absolutely horrid for photographing a conductor. Directly overhead and without any fill, Jaap’s eye are completely shaded by his brow line, making his eyes appear dead and lifeless.

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Some may ask themselves “Why not use a reflector?” Great question except with a conductor who MOVES passionately while conducting keeping the sweet light where you want it is impossible. Plus one MUST consider that a reflector is going to obstruct the view for some of the orchestra members who must watch the conductor. Because the form factor of the IceLight is so thin, none of those issues were a problem and made it the perfect light instrument for that job. I combined Westcott’s tungsten gel and barn door with just enough of an opening to cover his movement and not obstruct the view of the violin players since the light was placed camera right, right where the concert masters sit.

I sometimes use a Fresnel 1000w spotlight with a gobo for some of my sessions. Such was the case with Laetitia, a Cirque hoop aerialist during an action portrait session. Again a reflector was out of the question since she’s moving. I used one IceLight to fill in her face since being backlit by the Fresnel with haze rendered her face too dark without the IceLight.

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There have also been times when I’ve used a projector on the talent to place graphics either in the scene or actually on him as in the case of this violinist.  Due to the very low lumens afforded by a projector sending a graphic blowing out the graphics is very easy to do with a strobe or hand held flash. Only highlighting his face was my goal for this shot using a single IceLight.

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Playing in the Mohave Desert with an IceLight using gaff tape to make lines for a long exposure.

 

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A publicity shot of Samantha. This is the image which prompted my client Dan,  to ask “Did you bring the IceLight and barn doors?!”

 

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An environmental portrait of Peter the DSO’s stage manager using an IceLight and tungsten gel to match the ambient. Maintaining a balanced ambient for the environment was key to this shot.

 

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Environmental portrait of Allison using an IceLight and gel to balance the candles and Christmas lights while ensuring her gorgeous face was the star of this image.

 

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Although the ambient diffused sunlight for this shot was beautiful I needed to gently fill in Allison’s face so I hid a single IceLight behind the curtain on the far right.

What do I love about them? Portability, ease of use and its slim profile. What would I change? I’d like to have the intensity setting kept in memory so when I turn the unit back on, it’s in the same lumen state as when I turned it off. I’ve also noticed that although you can use the units plugged in, it appears that the battery is used first and then it recharges itself. So if I need to unplug the unit and use it without power I’m sunk if the battery was run low.

What do I hate? Not having two more! Is it the perfect lighting instrument? Oh hell no, but what is a perfect lighting instrument? Is it perfect for the right application? Absolutely!

I said at the beginning of this article that Dan remembered the IceLight which in and of itself was remarkable. But what was more striking is his memory of how the image I created looked using an IceLight. I really think he just wants one for his own iPhone shots!

22 Mar 2014

Music in the Mountains

In late January 2014 I was contacted by Cristine Kelly, the Marketing Director for Music in the Mountains, a symphonic company nestled in the gorgeous foothills of Nevada City, CA. Cristine, or more accurately her husband had found my work while searching the web for his Christmas present from Cristine, a Fuji X100S. I had written a short article about using the Fuji in some of my commercial work. He saw the imagery I had created for the Dallas Symphony Orchestra and yelled down to Cristine, “Honey, you need to look at this. I think this is the guy you’ve been searching for to shoot your Company!”

Cristine wanted her new Season Brochure to reflect the beauty of the surrounding area, so we discussed an on location shoot with costumes for the various performances her Company had planned for their upcoming season. Orchestras around the country are discovering that the ‘tried and true’ (I refer to that style as “Tired and Yawning”) photography, be it stock or shot for their specific needs, requires change to remain relevant. Rather than performance photos of musician’s clad in tuxedos and evening gowns, publicity imagery for music should reflect the emotion it conveys rather than what musician’s look like when they play. For most patrons, they know what they will see once they arrive. What they go for is for what they’ll experience and FEEL. Transmitting the feeling of an aural piece into something visual was my job.

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06 Mar 2014

Village Theatre 2014-15 Season Brochure Imagery

In January 2014 I photographed publicity imagery for Village Theatre‘s 2014-15 Season Brochure marketing materials. Some was done against seamless, others done on location. We were able to collaborate with the Company’s principles on concepts and messaging prior to beginning the shoot which made a huge difference in consistent messaging and impact. This was a wonderful experience of complete collaboration.

02 Mar 2014

Vision and Collaboration

Dallas Symphony Orchestra’s 2014-15 Season Brochure

In order to put an entire marketing campaign together it first takes vision. The Marketing VP at Dallas Symphony Orchestra had a very specific vision for his 2014-15 Season Brochure. His concept was to carry a “Date Night” theme throughout his brochure, creating an experience which would attract new as well as existing patrons. He also wanted a theatrical and dream like quality to the individual performances, one that matched each symphonic piece.

Keep in mind that whenever you’re hired to create commercial imagery there is quite a bit at stake. Beyond your own reputation, there’s the talent, scheduling, venue logistics, graphics gurus, administrative help, travel, blah, blah blah. And although an Art Director may have a specific shot they have in their own minds, it’s up to the photographer to execute that vision, one that often only exists in the AD’s mind.

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