For about 38 years I was a ‘suit.’ A pure corporate guy whose career started at the bottom and worked its way to COO of a Fortune 100 company. But now having been a small business owner running a full time commercial photography firm I can safely say that even if I had the chance, I’d never go back. I say that I photograph just to meet people and it’s true. My camera is just a convenient excuse to meet and befriend other artists.
One of my clients is a symphony in Dallas, TX. And over the years I have become friends with many of the musicians in the orchestra along with people in Marketing, Development and many other departments. Just recently I was tasked by the VP of Marketing to create an image of 90 of the musicians in the lighting style of the Dutch Masters paintings.
While doing so the two co concertmasters, Alex and Nathan began fooling around during a toast by intertwining their glasses and arms like newlyweds! Of course the whole orchestra HOWLED with laughter and no photographer would pass up that decisive moment to capture it on film. Ah the blackmail leverage I now possess!
Then during the creation of another part of the marketing collateral I was asked to do a portrait of several of the senior members of the orchestra.
But during that time two of the video team from Genius House Media were there filming their version of James Cordin’s “Carpool Karaoke” by having Alex, Nathan, Erin, Lydia and Kara ride through Dallas playing their instruments. So often there’s friction between photographers and videographers, but in the case of Adam and Darren from Genius House, they feel more like just collaborative creatives. I so enjoy working along side them when our work intersects I just had to create a photo of them goofing around.
My whole point to this post is this; what good is life without the camaraderie and companionship of other creatives? Like I said, my camera is simply an excuse.
UPDATE September 10 2017
I recently posted an article on my use of all Godox units in one session. The article includes the use of this product. You can view that post here.
UPDATE September 8 2017
In my post about the Parabolix 35D I have some of my recent client work and how I used the xPLOR/eVOLV units during the session.
UPDATE: July 29 2017
I have written an article about how I achieved using the Xplor/Godox 600 and 200 strobes in HSS with my Pentax 645Z. You can read that article here.
Prior to using the Xplor/Godox line of strobes I shot exclusively with PCB Einsteins. Paul’s t:1 performance combined with his Vagabond line of batteries, the Cybercommander controls were bulletproof. Combine that with his customer service and well….for me it was a winning combination. But with Paul’s unfortunate passing years back, PCB’s innovation has lagged behind other strobe/modifier manufacturers. I adored Paul and I was so fortunate to have him as a sponsor for a short time. In my mind he was a true genius and yes, a bit of an eccentric fella, but geniuses are so often an ‘acquired taste’ but thank gawd for them.
Paul’s Einstein line never included HSS so for my outdoor workflow I simply used ND filters of various brands and types when I wanted to reduce ambient light. Variable ND filters were convenient, but I found that the color shift took a bit of post processing to reduce. I did find nanotec’s ND filters to be the best for my needs, but by reducing the ambient it also reduced the power of my strobes.
So I was an early adopter of the Godox line of strobes starting with their 360 line, moving onto the Flashpoint Xplor600/AD600 line and finally to the eVOLV200 units I found my niche. Having all of the units that communicate from one trigger along with the flexibility of combining several strobe bodies to create higher WS output…..gosh what could be better? The innovation of Godox combined with the service in the US of Adorama or Cheetahstand is a wicked combination. There were two instances early on when I purchased Godox AD600s on eBay when I could not get any service. But when both Cheetahstand and Adorama started rebranding the Godox line under their own names, well customer service in the States changed for the better.
I certainly realize that every photographer’s needs are different and mine differ from job to job. Sometimes I may use only two lights, sometimes three and sometimes 7 or more. It always depends on what my clients want for the mood of the shot. By having the ability to combine two lights into one, or to change my Xplor strobes from a monoblock into a pack/head design is so innovative. I have read opinions that other shooter’s clients ‘insist’ on specifying brands of strobes/cameras/lenses, but I have never encountered that situation. My clients care primarily about these issues:
- The concept of the shoot.
- The quality of the image
- Does the image convey the intended mood?
- Will the image help sales?
- Does my demeanor keep the talent engaged, thereby obtaining the expressions needed for the shot?
- How easy am I to work with?
Not ONCE has a client asked me about what brand of gear I plan to use. Nor do they ask me about the brand/model of vehicle I own. Or the brand of clothing I wear. My client’s jokingly say “Oh Mark is using his little magic Instamatic..” whenever I decide it’s the right time to use my Fuji X100T. The reality is I find photographers seem more concerned about what other photographers feel/say about gear than how their clients feel about their product. In my business I’m only as good as my last session. And if my clients don’t like ALL ASPECTS of my work, then I’m not asked to return to shoot another session.
I had a client who I shot four years ago ask me to do another shoot for his cover band. I delayed answering simply because I felt they wanted a typical band shot, which I was not willing to do. As we talked he said “I want you to shoot whatever and however you want to do the shoot.” So we began. And in this case I knew I was going to use multiple lights of varying power, with multiple modifiers. And guess what? The Xplor/Godox line of lights could not have been a better combination. I literally used every Xplor/Godox light I own for this session. The smallest number of lights used at one time was four and the most was nine.
My whole point to this post is to say that the Xplor/Cheetahstand/Godox line of lights is the most valuable lighting system I’ve ever owned and used. In my mind innovation in lighting is moving much faster than camera bodies and I love that! Find what works best for your style of shooting.
For five years I have photographed 5th Avenue Theatre’s High School Musical Awards. Teens from all over are invited to this event and the sheer volume of thousands of teenagers in one building rivals a SpaceX takeoff! Most of the workers wear earplugs…and I’m not joking. My partner is assigned to photograph the event from inside of the house, while I’m assigned the backstage area….my favorite.
Before becoming a full time pro shooter I got into this whole thing to chronicle my daughter’s work as a stage crew member in high school. I had little money while raising two kids, so I went onto eBay and bought myself a Casio point and shoot. As I wandered around the backstage area I came to appreciate the work and passion the ‘crew’ has for putting together a production. Those jobs are far from the glamor of the footlights and follow spots. So because of that I have a real soft spot for the crew and those who make it possible for the talent in front of the curtain to pursue their passions.
The energy and excitement behind the scenes is infectious. I’ve been honored and blessed to be able to move around freely backstage. So many of the people who work BTS I now know having worked with each of them on different shows. One of the most moving things that happened to me that night was when David said to me in such a sincere and warm way “Mark, thank you so much for doing this for us.” I simply said “You’re welcome” but thought to myself that I should be thanking him for being instrumental in my ability to know all of these folks.
So here are some of my favorite photos from backstage during the 2017 HSMA’s. The two shots, one of the group and one of the young man who played in the Music Man were portraits I just had to create backstage. I had brought my one strobe to use prior to the event and at the end of the event. I just HAD to use it to light these kids for a portrait. I know all of the kids who attend the 5th’s HSMA will carry these wonderful memories for the rest of their lives. I know I will too.
For both of these portraits I told the kids “No smiling! Give me ATTITUDE like you give your folks! LOL! And you can tell them when they see the shots the photographer told you to do that.”
Gosh I guess it was about five years ago I was introduced to Savage as he likes to be called. I had done some work for Juan at Teatro ZinZanni who recommended me to Savage when he wanted to have his dance company photographed. Savage works for the Oakland School for the Arts and is also the Artistic Director for Savage Jazz Dance Company. When I first met Savage I was amused that he had a ring on every finger of both hands. Unlike me, he dresses well and is very fashionable. They were in rehearsal and so he pointed me to an adjacent room where the shoot was to take place.
One of the largest benefits of living a life full of experience is it allows one to gain self confidence. Experience brings with it lots of knowledge of human nature as well as an understanding that we are all alike in so many ways. We share the ups and downs of life, the successes and failures which are all a part of humanity, of our lives as brothers and sisters on this Earth.
In the 38 years before becoming a professional photographer my life was in the corporate world. And as I look back I’m a bit shocked at how many different careers I’ve had. Law enforcement, retail, security, energy, finance, brokerage, risk management, software and training are the major industries in which I’ve worked. I’ve held titles from part timer worker to COO of a Fortune 50 company and have had the chance to work with many different personalities and genders. What I found over that time, no matter what our status is in life; was we all breathe, pee, poop and put on our pants one leg at a time. The major differences are how we feel about ourselves and how we treat others.
David Allen Cooper, Principal Horn – Dallas Symphony Orchestra.
David commissioned me for a two day portrait session and although he resides in Dallas, TX he agreed to travel to San Francisco along with his manager to conduct the session. I was free to completely art direct his imagery. His only request is that they were different than traditional symphonic musician portraits and conveyed a younger more relevant look.
In late January 2014 I was contacted by Cristine Kelly, the Marketing Director for Music in the Mountains, a symphonic company nestled in the gorgeous foothills of Nevada City, CA. Cristine, or more accurately her husband had found my work while searching the web for his Christmas present from Cristine, a Fuji X100S. I had written a short article about using the Fuji in some of my commercial work. He saw the imagery I had created for the Dallas Symphony Orchestra and yelled down to Cristine, “Honey, you need to look at this. I think this is the guy you’ve been searching for to shoot your Company!”
Cristine wanted her new Season Brochure to reflect the beauty of the surrounding area, so we discussed an on location shoot with costumes for the various performances her Company had planned for their upcoming season. Orchestras around the country are discovering that the ‘tried and true’ (I refer to that style as “Tired and Yawning”) photography, be it stock or shot for their specific needs, requires change to remain relevant. Rather than performance photos of musician’s clad in tuxedos and evening gowns, publicity imagery for music should reflect the emotion it conveys rather than what musician’s look like when they play. For most patrons, they know what they will see once they arrive. What they go for is for what they’ll experience and FEEL. Transmitting the feeling of an aural piece into something visual was my job.
Dallas Symphony Orchestra’s 2014-15 Season Brochure
In order to put an entire marketing campaign together it first takes vision. The Marketing VP at Dallas Symphony Orchestra had a very specific vision for his 2014-15 Season Brochure. His concept was to carry a “Date Night” theme throughout his brochure, creating an experience which would attract new as well as existing patrons. He also wanted a theatrical and dream like quality to the individual performances, one that matched each symphonic piece.
Keep in mind that whenever you’re hired to create commercial imagery there is quite a bit at stake. Beyond your own reputation, there’s the talent, scheduling, venue logistics, graphics gurus, administrative help, travel, blah, blah blah. And although an Art Director may have a specific shot they have in their own minds, it’s up to the photographer to execute that vision, one that often only exists in the AD’s mind.
I had the opportunity to photograph an emerging musician on location in Canada while it was snowing. Lit with a single speed light, ND filter enabled at ISO 200.
A month ago I got an email from the Marketing Director of Music in the Mountains, a symphonic group located in the Sierra Foothills. Cristine, their Marketing Director had found some of my work on the web and called to inquire about a project.
The way this came about is the real story. For Christmas she purchased her husband a Fuji X100S. Like all new users of any electronic device, he began searching the web for information about his new toy. He happened upon an article I wrote about using the X100S for commercial photography. After looking at some of my commercial images he yelled down to Cristine, “Hey Honey, you need to look at this guy’s work. I think he’s the shooter you’ve been looking for!”
So on the day of the session, she told me the story and said her husband Greg was going to stop by to meet me and watch some of the session. I asked her to text him and have him bring his X100S. Just before all the sessions were done I said to Cristine, “Hey we have hair, makeup and wardrobe here. Go have them put you in an outfit and have your hair and makeup done.” She simply said “WHY?!” I then told her that the best way for Greg to learn how to use his new camera was TO USE IT!
So she reluctantly muttered “I can’t believe you’re talking me into this” and trundled off to hair and makeup. While ‘the talent’ was getting ready I gave Greg a crash course in how to meter while using studio lights outdoors and how to adjust his camera. Like all talent, Cristine was late to ‘her shoot’ and I had to call down to hair and makeup to hurry things along.
She came out looking great and I could see a husband of 10 years looking at his wife in a new way! LOL! Anyway he began shooting and it was worth all the effort and convincing to watch both of them in action together. He got some great shots and I’m sure they had a great ‘date night’ later that evening.
Update: March 22, 2014. I am now able to release some of the final images and they can be seen here.
The VP of Marketing at the Dallas Symphony Orchestra is really shaking things up! Earlier this year I collaborated with the DSO’s Marketing Department to create imagery very different from what the Symphony has used in the past to promote their Beethoven Festival.
Bringing in new patrons is his goal and I’m proud to be part of the DSO’s new effort. Building excitement is well, exciting! Thinking and DOING what is ‘outside the box’ is both challenging as well as rewarding for us. There’s plenty more to come, stay tuned!
Mark Kitaoka Photographs has been contracted as the Dallas Symphony Orchestra’s publicity and production photographer
Giuseppe Finzi – Resident Conductor, San Francisco Opera
On location portraiture session 2012 – Ocean Beach, San Francisco, CA
Mark Kitaoka Photographs has been named the production and publicity photographer for Stanford Symphony Orchestra